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Episode 836

How Small Shifts in Your Business Can Create the Company of Your Dreams Part II: Episode 836


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Episode 836 – How Small Shifts in Your Business Can Create the Company of Your Dreams Part II: Episode 836

This podcast is a continuation of the previous episode with Dirk Fowler of Actually Clean carpet cleaners. In this next episode we continue to dive into the changes Dirk has made in his business and how these changes have positively effected the trajectory of his business. This podcast shows the power of taking the changes you’re making seriously and implementing the steadily into your business until they become the new normal.

Why Core Values are Essential

Even though we talk about core values a lot here, it is often the last thing people realize on their own. Typically, when we are looking to hire, we want to do it in the easiest way possible. Usually, that looks like a friend of a friend or a referral from someone we know. The problem with that is we aren’t vetting this person at all and we aren’t hiring them because they aline with what’s important to us. We are hiring them because they are a warm body who is willing to show up (maybe) and we think that’s all we need. Once we start with people who align with us, the entire culture of our business changes and we are able to control what it looks like and create a team rather than slap together random people who are likely to quit as soon as the next thing comes along.

You Get What You Put Out Into the World

Another shift for Dirk has been realizing that when he gets clear on the kind of clients he wants to attract, he’s able to up his client game. Rather than taking anyone who comes along and hoping for the best, when you have a specific type of client or niche you are trying to attract, you can build the kind of clientele you WANT. Dirk has learned firsthand that what you put out into the universe comes back to you.

Biggest Win Thus Far

For Dirk, one of the biggest wins thus far has been the community that he has created with other cleaning companies doing the same things and helping each other out. Over the weekend, he was able to help out a fellow student and it was exhilarating to him to know that he had this group of people who were all working towards a common goal. It is something he’s never experienced and something really motivating for him moving forward. 

Final Takeaway: Small shifts like getting clear on what you really want can make all the difference. 

Love the idea, but find it overwhelming. Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here 

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