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Episode 893

High-Quality Work- What it is and How to Make Sure You’re Doing it : Episode 893


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High-Quality Work- What it is and How to Make Sure You’re Doing it
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Episode 893 – High-Quality Work- What it is and How to Make Sure You’re Doing it

Today on the podcast, we have Mike chatting with Dustin Calkins, who started his cleaning company about a year and a half ago. He started Time to Shine cleaning in Monroe, Wisconsin June 2021 after being a manager at Subway and getting sick of all the hours he worked. He started a cleaning business to get more time with his family and began to market his business. He is here with Mike today to chat about the best first steps to take to get the word out. Listen in as he and Mike chat about how to dive deeper into becoming a business owner vs being your own employee.

Get to the Core of Your Question

Something we do commonly as business owners is go straight into problem-solving mode. We barely scratch the surface of the problem we are trying to solve, and then start to figure out a solution. It is much more useful to get to the core of the problem so that you can solve THAT rather than some superficial thing that will take your brain power and your time and won’t ultimately solve your problem. In the case, Dustin started out by saying he wanted to know how to market, and whether should he use Google ads, Next Door, etc, but after Mike asked him to get more specific, he realized that at the end of this line of thinking, he was hoping to increase his revenue. From this understanding, he can reverse engineer what he is hoping to do, and accomplish his ultimate goal.

High-Quality Work vs Low-Quality Work

When it comes to paying people for their time, the lowest quality work you could be doing is cleaning. The quality of work has to do with the amount of thinking that is required. Cleaning is a very teachable skill that doesn’t require high-level thinking to accomplish the task, so you can pay someone $15 dollars an hour to do it. That’s why it makes the least sense for you as the business owner to do the cleaning when it requires the least amount of skill. The highest quality of work you could be doing is either critically thinking through issues in your business and how you can make them better, or marketing or bringing people into your world.

Know Who Your Client is

If you’ve been around for a while, you know that this is a topic Mike speaks about often. In his words, ‘we only help owners of cleaning companies who exclude 99% of the world but do pretty well financially. This is because these companies know their target customer. They know what they want, how to speak to them and don’t go around chasing anyone with a wallet. This should be one of the first things you decide when you start to build your marketing plan. Otherwise, you are going to spend a lot of time and money talking to the wrong people.

Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here

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