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Episode 1115

From Stay-at-Home Mom to Successful Entrepreneur: Cindy's Story: Episode 1115


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Episode 1115 – From Stay-at-Home Mom to Successful Entrepreneur: Cindy's Story


In this podcast episode, Mike Campion engages in a heartfelt conversation with Cindy Friesen, the owner of Cindy-rella’s Cleaning Service in Manitoba, Canada. Despite initial doubts about whether her story would resonate, Cindy’s journey from stay-at-home mom to successful entrepreneur is truly inspiring.

Starting from Scratch:

Cindy’s entrepreneurial journey began ten years ago when, as a stay-at-home mom, she decided to venture into the world of cleaning services. Juggling household responsibilities with the desire to contribute financially, Cindy started her cleaning business, initially offering services while accompanied by her youngest child.

Taking the Leap:

As Cindy’s business grew, so did the demands on her time. Recognizing the need for expansion, she made the bold decision to hire additional help. However, despite her efforts, Cindy found herself overwhelmed with work, struggling to maintain profitability while managing the day-to-day operations of her company.

Facing Challenges Head-On:

The turning point for Cindy came when she realized that her current trajectory was unsustainable. Listening to Mike Campion’s podcast provided her with valuable insights, but it was the guidance of mindset coach Suzanne that proved to be the catalyst for change. Overcoming her fears of raising prices and letting go of non-profitable clients, Cindy embraced a new mindset focused on growth and success.

Navigating Obstacles:

Transitioning away from non-profitable clients and parting ways with her office manager were not easy decisions for Cindy. She experienced initial setbacks, with some clients reacting negatively to price increases. However, with the support of her community and a renewed sense of purpose, Cindy persevered, ultimately leading to a more streamlined and profitable business model.

Embracing Growth:

Today, Cindy’s business is thriving. With a newfound sense of confidence and clarity, she has successfully scaled her operations and expanded into new territories. By prioritizing quality over quantity and leveraging strategic pricing strategies, Cindy has achieved a healthier work-life balance and is well-positioned for continued growth and success.

In conclusion, Cindy’s journey serves as a testament to the power of resilience, determination, and a willingness to embrace change. Her story is a reminder that success often lies on the other side of adversity, and with the right mindset and support, anything is possible.

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