Episode 1303 – From Clicks to Clients: The 2 Questions That Change Everything
Ever wonder why your website isn’t turning visitors into customers? In this episode, Jared breaks down the real difference between a website and a landing page — and why that difference matters big time for cleaning business owners. He shares how to build a simple marketing funnel that speaks directly to your customer’s pain and gets them to take action. You’ll learn the top 3 rules for landing pages, how to handle buyer objections before they bounce, and the two golden questions that will transform your website overnight. Packed with real examples and straight talk, this is one of our most-loved episodes for a reason. Don’t miss it!
Websites vs. Landing Pages: What’s the Big Deal?
In this episode, Jared (standing in for Mike) clears up the confusion between websites and landing pages. Think of a website like a giant info web — it’s full of stuff for people to explore, but it doesn’t always get them to do anything. A landing page, on the other hand, is laser-focused. It’s like a big neon sign saying, “Hey, click here and let’s fix your problem!” The goal? One action. That’s it.
Funnels Are Like Talking to Real People
Jared paints a fun picture: Imagine standing on a stage, asking a big crowd if they want cleaning services. Probably no hands go up. But if you ask, “Are you stuck cleaning after your current cleaner?” — boom, now you’re speaking their language. That’s the magic of a funnel. It starts with a problem and walks people step-by-step toward the solution. It’s just like real life, only online.
Make Your Landing Page Do the Work
A landing page has one job — get people to take action. But if it’s cluttered with buttons, links, and 47 choices, people bounce. Keep it clean and simple with one call to action. Ask for their name and email, and boom — now you’ve got someone to talk to. Just like Amazon doesn’t ask for your credit card before showing you the price, your page shouldn’t ask for everything up front.
Handle Objections Before They Even Happen
People scroll when they’re curious but not quite ready. That’s your chance to win them over! Maybe they’re thinking, “Why is this so cheap?” or “Will this cleaning even be good?” Answer those worries right there on the page. Use testimonials. Add a little note saying, “Yes, this is a real deal, not a scam.” Make them feel like they just found a hidden treasure.
Ask These 2 Questions to Level Up
Want to fix your website or landing page fast? Ask: “Why would someone come here?” and “Why would they leave?” Keep what they want front and center. Make it crazy easy for them to trust you. That’s how you turn clicks into clients. Jared wraps it up by reminding us — these aren’t just clicks, they’re real humans with real problems. Talk to them like one.