Episode 351 – Finding Your Ideal Customers & Employees
Today we’re talking with Sunflower from Cleaning by Sunflower!
Sunflower is wondering, how can she hire enough employees for her current demand of clients? This is a great problem to have and a topic I cover extensively in the Clean Profit Method.
The bad news is that hiring A player employees doesn’t happen overnight. The good news is that it can happen in a month or two.
There are two systems each cleaning company needs to be successful. The first is a client generation system. This system brings in consistent customers. The second system is an employee generation system. This system is going to help you have a constant flow of prospective employees to choose from.
The process of creating the employee generation system is in creating a hiring ad that defines your core values. The core values of your business are going to attract the right employees for your cleaning company.
You want to place the campaigns that promote these systems in places where your ideal employee and customer are. For example, I found that older males looking for a second job worked particularly well for my office cleaning company. I advertised open positions at my cleaning company in digital spaces and physical spaces where this demographic was. The same strategy applies to your customer generation system. If your ideal customer is a residential job, you don’t want to advertise in office buildings.
In short, know who you are looking to attract, employees and customers, create a system to attract them and place an advertisement where they spend their time.
Resource Alert: https://www.growmycleaningcompany.com/how-to-get-more-leads-and-people-through-the-door-in-your-cleaning-company/
Best advice you’ve received either personally or professionally?
Answer a bid the day after pitching it so you have appropriate time to think about it (side note: Clean Profit Method does not recommend this)
What’s the biggest mistake you’ve made in the cleaning business we can all learn from?
Focusing on short term clients instead of long term clients.
What is your favorite book?
The E-Myth by Michael Gerber