Episode 1228 – Fan Favorite: Reframing Sales: Practical Tips to Grow Your Business with Confidence
How to Flip Your Script and Change Your Sales Mindset
Mike Campion and Tracey Thompson, two experts in the cleaning industry coaching space, dive into an insightful conversation about a challenge many business owners face: the fear of selling. This podcast episode breaks down the misconceptions around sales, offering practical mindset shifts to help anyone feel empowered and confident in their sales process.
The Mindset Trap: Why Your Story Matters
According to Tracey, one of the biggest hurdles in sales isn’t what you say—it’s the story you tell yourself. Many entrepreneurs convince themselves their situation is unique and unsolvable. Whether it’s “my area is different,” “my clients are too cheap,” or “sales just isn’t my thing,” these self-limiting beliefs set the stage for failure before the process even begins. Tracey explains that changing your mindset is the first and most critical step toward closing deals and growing your business. Without this shift, even the best scripts and sales techniques will fall flat.
Sales as Service: Rewriting the Narrative
For those who think sales feels “pushy” or “sleazy,” Mike and Tracey suggest reframing sales as an act of service. Instead of viewing it as taking something from someone, think of it as helping people solve their problems. When you approach sales with a servant mindset, it becomes easier to show genuine enthusiasm and connect with potential clients. As Tracey points out, if you truly believe in your service and know it can transform lives, you’re doing people a favor by sharing it.
Tackling Resistance: Stop Negotiating With Reality
Mike highlights a common struggle: people want dramatically different results but resist doing anything dramatically different to achieve them. He calls this “negotiating with reality.” Whether it’s avoiding investment, dodging hard work, or clinging to old habits, this mindset holds business owners back. Tracey offers a simple solution: stop fighting the reality that growth requires change. Whether that means adopting new habits, hiring the right people, or adjusting your expectations, the shift starts with you.
Practical Steps: Start with Your Story
Tracey encourages listeners to identify one story they’ve been telling themselves that holds them back. Whether it’s “I hate sales” or “no one wants to pay higher prices,” challenge that narrative. Instead, craft a new story that aligns with the results you want. Practice telling this story often—it’s about frequency, not time. The more you repeat it, the quicker it becomes your new reality.
Final Takeaway: Embrace Change and Take Action
Mike and Tracey close with this hard truth: you can’t achieve wildly different results without making significant changes. Whether it’s your mindset, your approach, or your systems, growth requires action. Stop negotiating with reality, start telling yourself a better story, and remember that sales isn’t about pushing—it’s about serving.