Episode 1265 – Facebook vs. Google Ads: Stop Wasting Money and Start Booking Clients
Facebook vs. Google: What Cleaning Companies Must Know
Mike Campion brought in Jackson Pinkoski to break down one of the hottest questions in marketing: Should cleaning companies use Facebook or Google for ads? The two platforms are totally different beasts, and if you’re using the same ad on both, you’re throwing money away. Jackson and Mike aren’t just talking theories—they’re sharing real talk for real businesses.
What Google Ads Do Best
Google is for the ready-to-buy crowd. People searching “cleaning company near me” are basically raising their hands saying, “Take my money!” That’s powerful. But there are limits. Ads can be pricey, and there are only so many people typing in those magic words. Also, competition is fierce. Your ad better stand out, or someone else gets the job.
Facebook: A Bigger Playground
Don’t Copy-Paste Your Ads
One of the biggest mistakes? Using the same ad on both platforms. Facebook people need a gentle nudge—a story, a reminder, a problem you solve. Google people want clear answers and quick action. Match your message to the platform, or your leads will vanish.
It’s Not About You (Sorry!)
The final golden rule? Make it about them. Nobody cares how long you’ve been in business or how awesome your team is. They care about their problems—dirty kitchens, wasted weekends, unhappy tenants. Speak to that, and you win. Speak about yourself, and you lose.