Episode 240 – Email Marketing for Cleaning Services
Expand your presence with email marketing
Steps to simplifying your email marketing strategies
Today we are speaking with Christina Joselyn from Your Happy House Cleaners. She has been in business for only a year and has already hired her first three employees! Your Happy House Cleaners has been serving the Nashville Tennessee area for a short time now but has already tripled clientele. Christina is part of Mike’s accelerated member group, she grew up around the Nashville area and was in the Army for seven years working on airplanes for a living. Once Christina and her husband James had their first daughter together she began looking for a job that could fit her schedule but found that was easier said than done, so she created her own job and got into the cleaning business! While attending college for business psychology she realized she was no longer getting any value from her education and still cleaning in her spare time, she came across Mike and his accelerator group and decided to invest her money in something that would help her grow which it certainly has! Since listening to Mike’s podcast and being an active member of the accelerated program, she has tripled her business and employed three employees in just nine months.
RESOURCE ALERT: How to productively market through email https://oldsite.growmycleaningcompany.comresidential-cleaning-staff/
Have an automated way to build leads you can do so from home shows, trade shows, and collect them from your website.
The first step is to comply a list of clients that you are going to email. Consistently coming up with ways to grow your list, share information and things of value that you can give your customers for free in exchange for their email address, this technique is called a lead magnet. You can ask your customers and prospective clients what they are interested in and what they would like to see in an email. For example, if they would like to see things like, seven things you must know before you invite a cleaner into your home, 26 ways your house can make you kids sick, five ways that your cleaner can ruin your life, seven ways to make your house a little happier. Make a video or include a special offer that is of value, something that you can charge for but don’t. In doing so, the client can get an idea of how great it is to be apart of your community and what your company is doing. Also what it would be like to work with you just from a simple email
RESOURCE ALERT: So you have your email list, what now?https://www.youtube.com/watch?v=0LaFj5ch9VQ
Surveys are great! Ask your customers things like; what they want, what they hate, what would your cleaner have to do to get you to fire them immediately, what could you do to charge them double, what can you do to get them to refer 20 friends, McDonald’s vs. Wendy’s, etc. Choose anything to get the customers to engage! Interact and follow up with an email that includes results of the survey and popular answers.
Email your customers to let them know all of the ways that they can be apart of your community, whether it be your social accounts, blog post they can read, facebook, twitter, youtube channel. Anything to get them to stay interested and intrigued.
Another email you can send out is a monthly case study. Client’s who are willing to take the time, answer a few questions about what their life was like before they enrolled your services, what made them reach out to you, how they found your business, what pain they had, what was it like hiring a cleaning service and how is their life better or different now. You can then share the case study, speaking about the client-cleaner relationship, and how their life has changed since acquiring your services. This can help others who may be on the fence about whether they want to hire a cleaner by providing a relatable experience and a background on the transformation their life has gone through since enrolling a cleaning service for them to listen to and or read.
Share regular content. Internet research, articles you have found interesting relating to your niche or client’s pains, target your primary audience. If a lot of your customers are moms, you can share articles related to raising kids, how to get more mom time, meal prepping ideas, etc.
Send out promotions but, do so sparingly! Make sure you send out approximately ten emails with information of value before sending out one with promotional info. When you do send out, those promotional emails ensure that everyone is getting something in return whether it be that if your client refers five friends they will get one free cleaning etc.