Episode 1277 – Email Like a Pro: Tips That Actually Get Responses
Jackson “Pinkie” Pinkoski is back on the show, and he and Mike dive into the power of email marketing for cleaning business owners. They share why overthinking your emails is killing your momentum — and how short, consistent messages win every time. You’ll learn the difference between evergreen and seasonal emails, and why one email won’t change your business — but 20 might. Mike also dishes out tips on keeping it simple, clear, and action-focused. If you’ve been stuck with “blank page syndrome,” this episode is your kickstart. Tune in and start writing emails that actually work!
Guess Who's Back? Jackson's in the House!
Mike Campion kicks off this episode of the Grow My Cleaning Company podcast with a big smile — because fan-favorite Jackson “Pinkie” Pinkowski is back! Jackson helped Mike and Cleaning Nation for years, then went off to build his own business. But now? He’s back in the mix, helping again. How did Mike pull him back in? With email, of course! (Sneaky move, Mike 😄)
Email Ain’t Dead, You're Just Overthinking It
Mike and Jackson dive deep into the wild world of email marketing. Here’s the deal: most cleaning business owners freeze when it’s time to send an email. Blank screen. No clue what to say. Mike says, stop worrying! Look at what others are doing. Steal like an artist. Use old emails. Keep it simple. Most emails don’t fail — they just never get sent!
One Email Won’t Rule the World (But 20 Might)
One big lesson from Jackson? Stop pouring 5 hours into writing the “perfect” email. Instead, spend that time writing 20 decent ones. Try different topics, styles, and questions. Some should be evergreen (work forever), others can be seasonal. The trick is consistency. Like Mike says, no one freaks out after one email. But you’ve gotta build a relationship with your list over time.
Keep It Short, Sweet, and Super Clear
Long emails? Nah. People don’t read ‘em. Mike and Jackson agree: pick ONE thing for each email. One goal. Don’t throw in everything but the kitchen sink. Want them to reply? Ask a short question. Want them to join your Facebook group? Talk about only that. Just like social media — short, fun, and real wins every time.
Email = Social's Quiet Cousin (Still Powerful!)
Mike wraps up with a truth bomb: email still works — just not like it did in the “You’ve Got Mail” days. It’s like social media’s older cousin. Might not be flashy, but it’s reliable. Want people to pay attention? Keep your emails fun, clear, and focused. And hey, cross-post your best stuff from social to email and vice versa. Your audience doesn’t care where they hear from you — they just want to feel seen.