Episode 1144 – Does Your Marketing Media or Platform Actually Matter?
Sales and Marketing: A Dynamic Duo
Mike Campion and Jackson “Pinky” Pinkoski were at it again, bringing a fresh twist to the discussion on sales and marketing for Cleaning Nation. Known for his marketing prowess, Jackson typically shared insights on that front, but today, they decided to double-dip into both sales and marketing. The goal was to help cleaning business owners understand how to attract the right clients by aligning their message with their media, ensuring that their marketing efforts not only reached a broad audience but also resonated with the right people.
The Magic Isn't in the Media
First things first, let’s talk about the biggest mistake many cleaning business owners make. They think success comes from choosing the right advertising platform, whether it’s Facebook, telemarketing, or billboards. But here’s the kicker: It’s not about the media you choose; it’s about the message you deliver. If your message is spot-on and your call to action is clear, it will work across any media. Conversely, if your message is off, no amount of ad spend will save you.
Quality Over Quantity
Now, let’s talk about defining success. It’s not just about getting your phone to ring; it’s about attracting the right clients. You don’t want just any client – you want the ones who value your service and are willing to pay for it. Jackson’s got some insights here. When it comes to marketing, it’s crucial to match your message to your ideal client’s needs. If your ads attract price shoppers or one-time cleaners, it’s not the ad platform that’s failing – it’s your message.
Setting the Right Expectations in Sales
On the sales side, a common pitfall is boasting that you clean better and cheaper than everyone else. This sets unrealistic expectations and attracts clients who will nitpick every mistake. Instead, sell the experience. Tell potential clients that your service will make them feel happy, relaxed, and cared for. Be honest about the occasional mistake and assure them that you’ll fix it promptly. This honesty builds trust and attracts clients who value the overall experience, not just perfection.
Think Like Your Clients
Jackson brings up a great point about mindset. As business owners, it’s easy to focus on what we do. But we need to think like our clients. They don’t just want clean floors; they want more time with their families, less stress, and no more arguments about cleaning. When you market your services, highlight these benefits. Make an emotional connection by addressing their real needs. This approach not only attracts the right clients but also keeps them loyal.
Doing Sales and Marketing For Them, Not To Them
Finally, remember that both sales and marketing should be something you do for your clients, not to them. Your ads should offer real value and solve their problems. When done right, clients will see you as a helpful partner, not a pushy salesperson. This mindset shift can transform your business.
So, Cleaning Nation, if you want to turn these insights into actionable steps, reach out to us at GrowMyCleaningCompany.com. We’d love to help you personalize this advice to fit your business. Keep cleaning, keep growing, and we’ll talk to you soon!