In today’s digital age, many cleaning business owners believe that investing in digital resources will generate immediate leads and quickly grow their business. However, Mike and Jered discuss this topic in this episode and note that this is often not the case. One of the biggest mistakes business owners make is having unrealistic expectations of how quickly they can see results. They stress the importance of investing time and money in digital marketing efforts and having patience for long-term success.

Mike and Jered also point out that many cleaning businesses rely heavily on repeat referrals and can become frustrated when digital marketing doesn’t yield the expected results. However, having patience and understanding the value of leads generated through digital marketing is crucial in building a successful cleaning business using digital resources. Jered emphasizes that building a valuable business takes time, diligence, and investment.

Furthermore, both highlight the importance of a company’s culture in building its value. People are willing to pay to be part of a “cool kids club,” and if a company has a vibe and is a cool place to work, people will want to work there and buy from it. Mike shares that the ability to run a company without the owner, clean numbers, and lean financials are the three things that make a business valuable.

The conversation between Mike and Jered also touches on coaching clients who are getting bogged down in what’s not working and not seeing what is working. They suggest that clients focus on what’s working and make progress. By looking at the numbers to see what’s taking place and finding the wins, clients can be motivated to keep going. The host and guest encourage clients to work with them to figure out what’s not working and to focus on what is working. This approach can help clients build valuable businesses.

With patience, diligence, and investment, a cleaning business owner can build a million-dollar company within a year. Building a valuable business takes time, but with the right mindset, it is achievable.