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Episode 354

Creating a Strategy for Relocating Business: 354 : Laney Ensley


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Episode 354 – Creating a Strategy for Relocating Business

Today we’re talking with Laney from Your Cleaning Service!

Laney is about to relocate her business and is wondering, what does she need to know to make sure she is just as successful in her new location?

Resource Alert:

In Laney’s case, she is going to be starting over in her new location. Even though she’s not bringing any of her clients or employees with her, she is going to bring one very important aspect of her business. She’s going to bring her core values.

These core values are going to be the foundation of the employees she hires for her new company in the new location.

Aside from her core values, Laney needs to ask herself six questions.

The first question is, what is her cleaning company’s goal? For example, she might want to grow a $5,000,000 company or a $100,000 company. Understanding goals is the first step in any new business.

The second question is, what is her niche? Where most cleaning company owners make a mistake is in looking for a niche with money or a lot of people. I made the same mistake when I started my first cleaning company. I initially targeted plastic surgeons. Quickly I found out even though they had money and there were a lot of them, they didn’t have any problems with their cleaning staff. Don’t find a niche based off of money or the amount of people, look for a pain point you can solve.

Now you want to ask, are there enough of this type of person or company in your area to reach your goals?

Follow up this question with, can they afford to hire you?

The last question is, do you like the people in this niche? For example, if you despise car salesmen, it’s probably not a good idea to create a dealership cleaning business. If you love cleaning company owners, it can be a good idea to create a business around helping them grow their companies.

As a bonus question, you can ask yourself, does this niche congregate nicely? For example, moms always congregate in mom groups making it easy to target a lot of them at once.

Where most cleaning company owners make a mistake is in starting with their marketing. Don’t start with marketing, start by asking yourself these six questions.

Resource Alert: Five Shifts To Grow Your Cleaning Company

Lightning Round:

Best advice you’ve received either personally or professionally?

If you’re going to clean something, clean it right the first time.

What’s the biggest mistake you’ve made in the cleaning business we can all learn from?


What is your favorite book?

Speed Cleaning by Debbie Sardone

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