Episode 1165 – Company Cars: Are You Driving Your Profits Down the Drain?
Marketing Mojo
Mike Campion kicks off the episode with his sidekick, Jackson Pinkoski—aka “Pinky”—rocking a slick Red Bull hat. But this episode isn’t just about headwear; it’s about Jackson’s marketing genius. Jackson’s the guy who’s spent millions on paid advertising and still wakes up every day ready to learn more while the rest of us are hitting the snooze button. Today, they tackle a topic that’s been burning a hole in Mike’s brain: should cleaning companies invest in branded cars?
The Ego Boost of Branded Cars
Mike gets it—having a fleet of shiny, wrapped cars with your company’s logo plastered on the side feels like the big leagues. It’s the kind of thing that makes your mother-in-law say, “Wow, you’ve really made it!” But Mike is here to burst that bubble. He’s seen the fancy cars, and while they might make you feel special, they’re more about feeding your ego than boosting your business. Sure, they look great, but when it comes to actually driving sales, they might not be the best investment.
The Real Cost of Company Cars
Now, Mike isn’t just guessing here—he’s owned thousands of cars, literally. And he’s got the war stories to prove it. Cars break down, they need maintenance, and they cost a small fortune to keep on the road. Add insurance, registration, and storage, and suddenly that cool-looking fleet isn’t so cool anymore. And don’t even get him started on the nightmare of dealing with accidents. All that time and money could be better spent on growing your business, not babysitting a bunch of vehicles.
Jackson’s Marketing Smarts
So, what’s Jackson got to say about all this? Well, he’s all about getting the best bang for your buck. If you’ve got ten grand and a thousand bucks a month burning a hole in your pocket, Jackson says there are way better ways to spend it. Instead of a car that might catch a few eyes at a stoplight, why not invest in Google Ads, LSA ads, or even some good old-fashioned yard signs? These methods reach people who are already looking for a cleaner, not just those who happen to be stuck in traffic next to your car.
The Smart Move for Your Business
Mike wraps it up by making a key point: if you think your customers expect you to have branded cars, think again. What they really care about is the quality of your service, not what you pull up in. Instead of lowering your standards to please a few, raise them. Focus on hiring reliable employees and using your resources wisely. And if you’ve got a personal car, sure, go ahead and wrap it. But don’t sink your hard-earned cash into a fleet of vehicles that’s more trouble than it’s worth. Keep it simple, keep it smart, and watch your business grow without all the extra baggage.