Episode 337 – Cleaning Service Pricing Mindset
Today’s guest is Kirsty from Kay’s Kustom Cleaning!
First things first, we have to touch upon a crucial topic in business. Your company’s name. You want to create a simple company name that is easy to remember and spell. If your name has too many possible variations of c’s and k’s, you’re making it harder for your ideal client to find you.
Now, let’s dive into Kirsty’s question, how can I tell my clients I initially underbid and I need to charge them more?
RESOURCE ALERT: Cleaning Service Pricing Mindset
Asking somebody to pay more for the same service is awkward. As a cleaning company owner, you have to realize you are coming from a place of integrity. You aren’t charging more because you want to buy yourself a Mercedes Benz. You’re charging more because you need to bring on extra employees, get insurance, build a website and grow your business.
You want your relationship with your clients to be a win-win.
They want a clean home.
You want a profitable business.
Prepare for the conversation by figuring out your price point. There is no negotiating, this price point is what your services cost. Next, tell your customer that you want to be as fair to them as possible. In order to be fair to them, you need them to be fair you. At the current rate you’re not able to make enough money to hire outside employees, pay insurance, etc. This means you aren’t able to provide them the life they want to live. If they want to come home to a clean house and not have any of their belongings broken or stolen, this comes at a higher price point. If they want to continue paying what they pay now, tell them you won’t be able to higher a reputable, capable cleaner.
Then, see what they say.
If a client is outraged that you would ask them to pay more, they aren’t the client for you. Your ideal client values your work. If this client can’t see the value in paying more to be able to ensure their belongings are still in their home when they arrive, then they aren’t a good client to have.
Understand that by increasing your prices you are helping your clients. You aren’t trying to take advantage of them, you’re giving them what they deserve from a cleaning company. If somebody wants a cheaper option, let them go and get it.
RESOURCE ALERT: Clean Profit Method
Best advice you’ve received either personally or professionally?
If it’s to be, it’s up to me.
What’s the biggest mistake you’ve made in the cleaning business we can all learn from?
Saying yes when she should have said no.
What is your favorite book?
Don’t Sweat The Small Stuff.