Episode 290 – Cleaning Company Niches and Small Towns, How to Grow in Little Towns
Today we’re talking with Zack and Shanna!
Zack and Shanna have a big challenge to overcome – growing a cleaning company in a rural area.
While rural areas can often offer low cost of living and a more relaxed life, the economic opportunities are often more challenging to find. This is because there is just less people. You can’t really build a cleaning company focusing on a single niche like chiropractors when there is only one chiropractor in your entire town.
This is a similar experience Zack and Shanna were going through.
While growing a cleaning company in a rural area IS hard, it is not impossible. You will have to do somethings that I normally would never suggest you to do however.
Resource Alert: Creating an Effective Cleaning Company Marketing Plan https://oldsite.growmycleaningcompany.comcleaning-service-marketing-plan/
First off, you can’t be stuck on a single niche. In less populated areas you are going have to serve multiple different niches, from car dealerships to dentist offices. You’ll likely also have to do both commercial and residential cleaning if you’re looking to grow to any point of significance as a company. I don’t like this approach since you never become an expert at a single niche, instead you become just an average cleaner to everyone rather than able to dive deep into their needs.
The fortunate thing about this is if you have any competitors in a rural area… they’re in the exact same boat as you.
The other issue with smaller towns is that various homes you’ll be cleaning and properties in general are going to be farther distances from each other. It isn’t like an endless suburbia with dozens of homes lined up in a row that you could tackle all at once. To overcome this and make it worth it for you to hire employees, you’re going to need up the average size of your ticket.
One way you can do increase your average ticket size is by offering more services to your potential clients.
Instead of just doing the cleaning, you might offer window cleaning, pest control, landscaping and pool cleaning if your area has pools. Even changing out air filters might be an added service that could raise that average ticket for each customer.
Resource Alert: How to Get Clients for a Cleaning Business https://oldsite.growmycleaningcompany.comhow-to-get-clients-for-a-cleaning-business-lisanne/
Lastly, you might want to consider how you could leverage your skill sets outside of your local area. The internet has allowed many people live wherever they want and earning as much as you want. You may not want to limit yourself just to your cleaning company.
You could even use your experience as a cleaning company in a rural area as a way to leverage more income from the internet, gaining customers all around the nation rather than just in your local area.
Alright, let’s dive into the Lightning Round!
Best advice you’ve received either personally or professionally?
If you’re honest, you don’t have to remember anything or conjure up a story.
What’s the biggest mistake you’ve made in the cleaning business we can all learn from?
Waiting too long to start, having too much irrational fear and self-doubt keeping us from going into business for ourselves. We were our biggest obstacles.
What’s one idea cleaning nation can put into practice to improve their business or their lives immediately?
Recognize when it is time to put business away. Don’t lose yourself into the work and the grind. There is a time when there is diminishing returns and you got to learn how to create that life balance.