Episode 1 – Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur?
Lightning Round:
Best advice you’ve received either personally or professionally?
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt.
Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur?
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi.
What’s the biggest mistake you’ve made in the cleaning business we can all learn from?
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt.
Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur?
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi.
What is your favorite book?
“Sed ut perspiciatis unde omnis iste natus”
“sed quia consequuntur magni dolores eos qui ratione voluptatem”
“Ut enim ad minima veniam, quis nostrum exercitationem”
Episode 126 – Cleaning Company Franchise
Have you ever thought about getting a cleaning company franchise?
Ever wonder what cleaning company franchises do differently that make them successful?
In today’s podcast (and this blog), Mike dives deep into the cleaning company franchise world. Mike is joined by David Luke from Two Maids & A Mop. www.twomaidsfranchise.com. Two Maids and a Mop is the fastest growing cleaning franchise in America and the 8th fastest growing franchise overall according to Inc Magazine.
David starts by sharing his early life as a church planter, how that turned to the cleaning business and some interesting statistics about cleaning company franchises. He shares that only 7% of the cleaning world is made up of Franchises with 97% being made up of individuals!
Dave also shares how exciting the cleaning company market is because there are more people who need more time and not enough good cleaners out there to meet the overwhelming need.
BONUS LOVIN: Where there is high demand and low supply- business is ripe for success!
No podcast would be complete without a rant from Mike and he does not disappoint! Mike gets fires up when he finds a kindred spirit. David drops some wisdom on the distinguishing characteristics that make your cleaning company valuable.
Mike and David go on to talk about the big two questions when it comes to cleaning company franchises and regular cleaning companies:
How do I find more customers?
How do I find and keep good employees?
David answers how Two Maids and a Mop answers that question and how they get so many leads for a cleaning company franchise- often between 5 and 7 a day per franchisee!
HINT: You want to be amazing at marketing to really grow your cleaning company and you want to know how to get in front of them at their decision point
BAD NEWS: There is no magic bullet- growing a cleaning company takes a lot of hustle!!
Dave and Mike continue talking about how to grow a cleaning company franchise, analytics, how to treat your business like a business and online customer attraction.
So many owners come to Mike asking “where should I advertise”. Mike and Dave discuss how that is the WRONG question. Learn to ask yourself “Who EXACTLY is my customer?” “Where do they spend time?” “What is important to them?” “What keeps them up at night?”
Before you can ask where to advertise, know where your customer looks for cleaning companies and what is important to them. This will allow you to be in the right place with the right message!
Your marketing message to a retired couple on a fixed income is going to be very different than a newlywed couple or the 46 year old, two income couple with kids away at school.
When it comes to getting and keeping top employees Dave shares some wisdom from the fast food industry. Specifically Chick-fil-A and shares the amazing job they do attracting talent in a very competitive market.
KEY POINT: Finding and keeping good people is the heartbeat of your company
SAD STATISTIC: The lifespan of the average cleaning employee is about 3 months.
One of the ways you can combat turnover is with culture. Find a way to value every team member. People want to feel valued, part of something bigger and are attracted by company culture.
BONUS LOVIN: Hiring people out of desperation is a company health killer!
Listen in to the full podcast and discover how systems are what you need to grow your cleaning company. And how a cleaning company franchise can provide those systems for you. Go to: www.twomaidsfranchise.com for the full scoop!
BONUS RESOURCE: http://arcsi.org