In this episode, Mike and Nat share tips for growing your cleaning business by finding new customers and engaging on social media. By focusing on your current cleaning customers, you can solve their problems and pains, making them your best customers. For residential customers, problems can include windows, carpets, gutters, pet hair, and more, while commercial customers may need annual carpet and floor work, pressure washing, and light painting. After your current customers, previous customers and referrals should be your next focus.

They also highlights the importance of social media engagement. Creating good content is not enough; interactions and engagement are vital for visibility. Mike and Nat recommend engaging with followers, asking questions, and responding, to keep them coming back to the platform.

They also suggest hiring employees based on core values. By creating an automated hiring funnel that focuses on core values, businesses can attract and retain the right cleaning employees. Hiring for attitude and training for skill is the best approach, with only 20% of the focus on non-core value factors like pay.

To grow your cleaning business, start with your current customers, focus on social media engagement, and hire employees based on core values. By following these tips, you can attract and retain the right customers and employees, leading to long-term success.