Episode 1273 – Cleaning Biz Growth: Why Your Gut Is Lying and Data Tells the Truth
Referrals are great—until you’re ready to grow. In this episode, Mike Campion and Jackson Pinkoski break down why predictable marketing systems beat hoping and waiting for word-of-mouth. You’ll hear real client stories, including one cleaning company owner who thought her hiring funnel was broken (spoiler: it wasn’t) and another who panicked over a $1,500 ad bill—until the math proved it was a goldmine. If you want to grow your cleaning business with confidence, this episode is your no-fluff guide to tracking the right data and ditching the drama. Plus, get simple steps to calculate your cost per lead, sale, and ROI. It’s data-driven, Mike-style truth bombs—don’t miss it!
Referrals Are Great… Until They’re Not
Mike Campion and his fan-favorite marketing guru Jackson Pinkoski are back, and they’re talking about a big cleaning biz truth bomb: referrals are awesome, but they can’t scale your company forever. If your whole growth strategy is based on repeat business and word of mouth, that’s like trying to win a race in neutral. Great for a slow roll—but not for acceleration. So, what’s the next step? Systems, data, and predictable client-getting power.
Drama vs. Data: The Hiring Story Wake-Up Call
One client thought her hiring funnel was broken. She panicked about her ad not working and was ready to rewrite it. But when Mike looked at her numbers, turns out she was right on track! She had hired three out of four needed team members, three weeks into a four-week month. Moral of the story? Don’t throw out what’s working just because you feel like it’s not. Data saves the day. Drama just creates stress.
Google Ads Panic: Darren’s $1,500 “Mistake”
Another client, Darren, was fired up after seeing a $1,500 charge for Google Local Service Ads. He thought he got ripped off. But once Jackson helped him do the math, it turned out he got 15 high-quality calls, closed several, and even landed a weekly $180 client—that’s $780 a month! Over two years, that one client could be worth $30K. Suddenly, that hundred-buck phone call didn’t seem so bad.
Track the Right Stuff (Spoiler: It’s Not Just Likes or Clicks)
Mike and Jackson laid out a simple spreadsheet system: track leads, bids, sales, cost per lead, and most importantly—first month ROI. Whether it’s Facebook ads, Google LSA, or carrier pigeon marketing (okay, maybe not that last one), you need to know if the juice is worth the squeeze. Once you see the numbers clearly, you can fix what’s broken—or double down on what’s working.
Your Homework: Get the Data, Drop the Drama
Want to stop guessing and start growing? Either become disciplined and track your data, or get someone to help you do it. If you’re flying blind, you might ditch what’s working and waste time (and cash) chasing shiny objects. But with the right data, you can turn marketing from a gamble into a system. Mike’s final word? “Go get yourself some data—or someone who’ll get it for you.”