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Episode 1227

Back by Popular Demand: Marketing Made Simple for Cleaning Pros: Episode 1227

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Episode 1227 – Back by Popular Demand: Marketing Made Simple for Cleaning Pros

Mastering Marketing: Lessons from Grow My Cleaning Company

Mike Campion and Jered Robinson shared practical strategies for cleaning business owners to sharpen their marketing skills in a recent podcast episode. Here’s a quick rundown of their advice to help owners stop wasting money, avoid hiring pitfalls, and take control of their marketing game.

Don’t Outsource Your Understanding

Mike stressed the importance of knowing your numbers, even if you’re outsourcing tasks like accounting or marketing. Many owners make the mistake of assuming their marketing company is handling everything, only to find out they’ve wasted money on ineffective strategies. He explained that owners under $10 million in revenue must have a basic understanding of sales, revenue, and profits. The same goes for marketing—tracking leads and return on investment (ROI) is non-negotiable.

Test Before You Invest

Jered recommended running a trial period before hiring a marketer. A small, defined project with clear goals lets you evaluate whether they deliver results. He warned against being wowed by vanity metrics, like social media engagement, that don’t translate into leads. The key is accountability: How many leads did your dollars generate? If the results aren’t clear, it’s time to reevaluate.

Get Hands-On First

Mike and Jered both believe in learning the basics of marketing yourself before outsourcing. This doesn’t mean you need to master everything, but you should spend time experimenting with small ad budgets or social media content to understand what works. Jered suggested paying attention to ads that catch your eye on platforms like Instagram—save them, analyze why they work, and adapt the concepts to your business.

Use Communities Wisely

While connecting with other cleaning business owners can be helpful, Mike warned that few truly know their numbers or strategies. Instead, he encouraged tapping into marketing-specific communities or hiring expert coaches. For example, Jered regularly consults marketing groups to stay sharp. Owners can follow suit by joining reputable forums or leveraging free resources like YouTube for practical tips.

Small Steps for Big Wins

If diving into marketing feels overwhelming, start small. Test out free strategies on social media, collect feedback, and refine your messaging. Jaeed emphasized that marketing doesn’t have to be flashy to work; even simple campaigns can drive results when tested and tweaked. Once you find what clicks, you’ll feel more confident investing in paid strategies.

By following these tips, cleaning business owners can gain the confidence to navigate marketing challenges, avoid costly mistakes, and set themselves up for long-term success. Want more insights? Check out Grow My Cleaning Company for hundreds of free resources designed to help you work less, make more, and build a thriving business.

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