Episode 853 – Are You Taking Advantage of Your Follow-Up Sequences?: Episode 853
Use Your Follow-Up Sequence as a Way to Be Remembered
Ask Yourself What You Want From Your Client
What to Do to Stand Out
Generally, from the time someone contacts you to the time you come out to their home or business is about 24 to 48 hours. During that time, if you send them an email that says ‘thanks for your interest, we’ll see you on Wednesday at 10 am, there is nothing memorable about that interaction. In contrast, you could say something like “our cleaning fairies are all out right now, but here is a link to our website in the meantime where you can see some amazing before and after photos of other homes we’ve cleaned, and if you jump over to this link we’ll have a form for you to fill out and a calendar where you can make an appointment so we can make you just as happy as all our other clients.’ It’s just as much work for you as saying something forgettable, but it’s how you can stand out in a sea of competition.
Final Takeaway: Use your follow-up sequence to be memorable rather than forgettable.
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