When I was growing my ServiceMaster franchise I relied a lot on referrals. The problem was I didn’t really know how to ask for them. Even when I was successful in getting referrals I felt like they were semi-random and didn’t help me scale my business. I liked the fact that referrals brought good customers to me because that is what I wanted. However, the amount of referrals I got wasn’t helping me get the kind of business I needed to grow my business to where I wanted it to be. No matter what system I used I always felt weird asking for referrals because the truth is, I was too embarrassed to really ask boldly and confidently.

When I started coaching and hearing so many in Cleaning Nation “grew their entire business” just on repeat customers & referrals, I knew I had to master this thing. The problem was I couldn’t get over the fear that customers wouldn’t want to help or wouldn’t know how to help. No matter what, I know that if I couldn’t figure it out I would risk missing a huge opportunity for Cleaning Nation. That simply wasn’t an option.

Through a lot of hard work and thinking I had two epiphanies that fixed everything. The first one I had was I needed to ship from asking for referrals to providing value. The second one was I could automate the process which allowed me to be confident and successful. This allowed me to go from begging, bribing and hating asking for referrals. I could set up fun systems that my customers loved and bring in automated referrals.