Episode 1289 – $100K/ year vs. $100K/ mo. marketing for cleaning companies
In this episode, Mike Campion and marketing guru Jackson Pinkoski break down the real difference between making $100K a year and $100K a month in your cleaning business. Spoiler alert: it’s not about fancier ads or flashier funnels—it’s about getting profitable, knowing your numbers, and building boring but repeatable systems that work. They dive into why your business needs solid foundations before scaling and how chasing shiny objects can wreck your growth. Jackson shares real examples, tough love, and what actually works. If you want to grow without losing your mind, this is a must-listen.
$100K a Year vs. $100K a Month: What's the Real Difference?
Mike Campion and Jackson “Pinky” Pinkoski are back, and they’re talking about something every cleaning business owner dreams about—making big money. But this episode is about more than dreams. It’s about what separates the $100K-a-year crowd from the $100K-a-month rockstars. Spoiler: it’s not just Facebook ads and fancy logos. Before you even think about marketing, you’ve got to get your house in order—like really in order.
Step One: Profit First, Marketing Later
Mike gets real fast. If your business isn’t already profitable, then throwing money at marketing is like putting a jet engine on a paper airplane. You need solid systems, people you trust, and actual profit (he suggests at least 20% net profit) before you start dreaming about ad campaigns. If your cleaning biz would break if it doubled tomorrow, you’re not ready to scale—plain and simple.
Know Your Numbers, Know Your Customer
Once your business is stable, Jackson jumps in with the math. Want to make $100K a month cleaning $100 homes? You’d need 1,000 customers a month. That’s bananas! So, knowing your average job value is key. Bigger, recurring clients make growth possible. And no, one-off move-out cleans and low-price customers aren’t your path to six figures a month. Target smarter, not harder.
Big Growth Needs Boring Consistency
Mike and Jackson agree: successful companies don’t chase shiny objects. They build boring but effective marketing machines that work month after month. They track data like cost per lead and first-month ROI. They know when to turn ads up or down. And most importantly, they don’t quit when things get rocky. Good marketing takes time to pay off—especially in the beginning.
Don’t Gamble, Get a Plan
The real pros treat marketing like a science, not a slot machine. They test smart, they stick to what works, and they don’t get emotional when an ad flops. If you’re stuck in the “nothing works” loop, you might just need a better plan—or a coach who’s been there. The takeaway? Boring marketing that works beats exciting marketing that doesn’t. Every. Single. Time.