Episode 1319 – I Wrote 10 Letters. It Made $20,000.
In this episode, Mike Campion shares the wildly simple (and kinda terrible) marketing strategy that helped him triple his cleaning business—starting with just 10 handwritten letters a week. No ads, no funnels, no fancy tricks—just old-school hustle and real talk. Mike opens up about his fears, his failures, and how consistency beat perfection every time. You’ll learn how candy and kindness turned into six-figure clients and why boring, repeatable actions can build empires. Whether you’re just starting out or feeling stuck, this episode will give you a big ol’ kick of motivation. Don’t overthink it—just start!
The Worst Plan That Worked
Mike Campion didn’t start out as a marketing genius. In fact, his first plan to grow his cleaning business was kind of… terrible. At 22, broke, and a little scared, he didn’t run Facebook ads or buy fancy tools. Nope. He just mailed 10 hand-written letters every week asking people if he could clean their building. And guess what? That simple (and kinda awful) plan tripled his business in two years.
Fear Was the Fuel
Mike wasn’t brave at first. He was scared to talk to people and didn’t have any money to risk. But he had one thing: drive. Instead of doing nothing, he picked something small he could actually do every week. That’s where the magic happened. His tiny $3.20-a-week mail plan beat out all the expensive, complicated stuff others were trying.
Consistency Is King
Why did this silly little strategy work? One word: consistency. Mike didn’t send a ton of letters once and quit. He sent 10 every single week for years. Most people jump into big marketing ideas, spend money fast, and quit when it gets hard. Mike’s tiny, boring plan worked because he didn’t stop. He kept going, even when it wasn’t exciting.
Candy + Patience = Big Money
Mike even gave out candy to front desks of businesses just to stay top of mind. No pitch, just candy and kindness. Over time, that small gesture led to real clients worth thousands. The point? You don’t have to be a slick salesperson. Just show up, be nice, and stick with it. Even a dumb plan done for a long time is better than a genius plan you quit after a week.
Start Small. Stay Steady.
Mike’s message is clear: Don’t wait for perfect. Start with something small you can do forever. Whether it’s a letter, candy, or just saying hello—pick your thing and do it every week. It doesn’t have to be fancy. Just do it. That’s how Mike went from broke to building a business worth hundreds of thousands of dollars. What’s stopping you?