Episode 1310 – Stop selling & Let them Buy
Tired of waiting for leads to magically appear? In this episode, Mike Campion breaks down why “hopium marketing” is killing your growth — and what to do instead. Learn how to attract perfect-fit clients, price your services like a pro, and finally ditch the low-paying jobs that drain your time and energy. Whether you’re in residential or commercial cleaning, Mike’s got a system to help you focus on your best prospects and stop chasing bad business. It’s time to get brave, get bold, and start smarketing! 💥
Stop Hoping, Start Smarketing
Cleaning company owners often fall into a trap called “Hopium Marketing.” That’s when they wish for magical leads to appear out of thin air. Mike Campion calls this the belief that someone else — like a fancy agency or a magic ad — will handle all your marketing problems. But here’s the truth: There is no magic lead source. Facebook, Google, direct mail — they all work if you know who you’re talking to and what problem you’re solving.
Pick the Perfect People
Smart marketing starts with picking the right people — Mike calls them your “perfect prospects.” Don’t worry about what to say or where to say it until you know who you’re talking to. The best way to learn? Listen to your current favorite customers. What do they complain about? What’s really bothering them? Dig deep. If a client is upset about dust on a fan, the real problem might be that they can’t relax at home. That’s marketing gold, baby.
Residential vs. Commercial: Choose Your Niche
There are many cleaning niches — residential, commercial, post-construction, and more. Mike breaks them down using a smart system: Red (nope), Yellow (maybe), and Green (heck yes). Greens are your dream clients, and they get all your time and marketing budget. Yellows are fine but don’t chase them. Reds? Walk away. Focus your energy on people who are ready to pay what you’re worth.
Price Right or Stay Broke
A big mistake owners make is undercharging because they’re scared to lose clients. But here’s the deal: The wrong price attracts the wrong people. Raising prices isn’t greedy — it’s survival. If you’re losing money or making just enough to stay frustrated, you can’t grow. Want a better business? Raise your rates, serve better clients, and stop apologizing for charging what you’re worth.
Be Brave, Be Bold, Be a Smarketer
Smarketing means smart marketing. It’s about knowing your people, speaking their language, and setting boundaries. Say “no” more often. Stand firm on your prices. Stop chasing bad clients who drain your energy and never pay on time. When you market smart, you’ll attract the kind of clients who appreciate your work and pay for the value you bring. And that, friends, is how you build a cleaning company you actually enjoy running.