Episode 1302 – The One System That Helps You Close More Clients Without Working Harder
In this episode, Lindsay is joined by marketing expert Jackson Pinkoski to break down the must-have tool for cleaning business owners: CRMs (Customer Relationship Management systems). They talk about why CRMs aren’t just for big companies and how they help you track leads, boost sales, and avoid sticky-note disasters. Whether you’re running a small residential service or managing a few big commercial accounts, a CRM can save time, protect relationships, and grow your business. Jackson shares real-world examples and tips on getting started without overwhelm. They even explain how to outsource the setup if tech isn’t your thing. If you’ve ever lost a lead or forgotten a follow-up, this is your wake-up call!
Why You NEED a CRM (Yes, Even If You're Small!)
Lindsay from Grow My Cleaning Company sat down with Jack (aka Jackson), the marketing brainiac, to talk about a secret weapon most cleaning business owners ignore: CRMs. That’s short for “Customer Relationship Management” — not a snazzy name, but a total game-changer. Whether you’ve got 10 clients or 1,000, having one place to store all your customer info helps you stay on top of leads, clients, and communication without sticky notes flying all over the place.
CRMs = More Sales, Fewer Headaches
Jackson broke it down simple: A CRM isn’t just for keeping track of customers — it helps you turn leads into paying clients and keep them happy. When someone calls or fills out a form, that info needs to go somewhere you won’t lose it. If you keep that lead on a napkin and forget to follow up, you’re basically tossing money out the window. With a CRM, you know exactly where each lead came from, what they need, and when to check back.
Big Accounts? You Still Need One
Think CRMs are just for residential cleaning businesses with tons of clients? Nope! Commercial cleaners with a few big accounts might need it even more. Jackson explained how CRMs let you track every conversation, request, and special note (like your contact’s birthday — bonus points for cupcakes). It’s also your proof if a client forgets they changed the schedule and asks why you missed a day. Boom — CRM to the rescue.
Start Simple, Grow Smart
You don’t need fancy software to get started. Even a Google Sheet is better than nothing. But if you’ve got a mountain of sticky notes, business cards, and emails floating around, it’s time to clean that up. If you’re swamped, hire someone from Fiverr or Upwork to build your CRM for you. Jackson says it’s one of the smartest, cheapest moves you can make — and future-you will thank you big time.
Don’t Wait — Do It Now
The big takeaway? Just start. The longer you wait, the more leads you’ll lose. Each missed lead could cost you hundreds of dollars. Put your info in one place, make it easy to follow up, and start building real relationships with your customers. And hey — if you’re not sure where to start, the Grow My Cleaning Company team even offered to help set it up. Just email them at support@growmycleaningcompany.com and tell ‘em Jackson sent you.