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Episode 988

Harnessing the Power of Google Local Service Ads for Your Cleaning Company: Episode 988


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Episode 988
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Episode 988 – Harnessing the Power of Google Local Service Ads for Your Cleaning Company


In this conversation, Lindsay Bjorklund interviewed Jackson Pinkoski to discuss the benefits and implementation of Google Local Service Ads (LSAs). LSAs are an effective lead generation tool for service-based businesses, such as cleaners, landscapers, plumbers, and more. In this blog post, we’ll summarize the key points from the podcast and provide a comprehensive guide on how you can leverage LSAs to enhance your business visibility and attract more customers.

Setting Up Google Local Service Ads:

To get started with LSAs, there are a few prerequisites. First, you need to have a Google My Business profile set up for your company. This profile will serve as the foundation for your LSA campaign. Make sure to gather positive reviews for your business, as a minimum of five reviews is typically required. Additionally, you’ll need to provide business paperwork, such as proof of insurance, background checks (for the owner), and business registration documents. It’s essential to have these elements in place before beginning the LSA setup process.

Addressing Residential and Commercial Cleaning Companies:

While LSAs are primarily designed for residential services, commercial cleaning companies can also take advantage of them. Although there’s no explicit category for commercial cleaning, you can still list your business as a cleaning service and specify the type of services you offer. By being clear about your service offerings, you can avoid paying for leads that request services you don’t provide. While LSAs may not be straightforwardly available for commercial cleaning, they can still be a valuable addition to your marketing strategy.

The Setup Process and Budgeting:

The setup process for LSAs is straightforward, and Google provides step-by-step guidance to assist you. You’ll be required to set a weekly budget, which determines how much you want to spend on LSAs. Typically, the cost per lead ranges from $15 to $20 initially. It’s recommended to start with a weekly budget of $100 to gauge the effectiveness of LSAs for your business. The dashboard interface is user-friendly, displaying the leads received and providing call recordings for better analysis and evaluation.

Addressing Scams and Identifying Legitimate Communications:

It’s crucial to be cautious of potential scams related to Google My Business and LSAs. Google will not typically call or email you directly unless you’re spending a substantial amount on advertising. If you receive a call claiming to be from Google, ensure they send a follow-up email from an official Google email address. Google will never solicit payments for their services, except for specific higher-tier private services, which most businesses won’t require. Always verify the legitimacy of any communication before sharing sensitive information or making payments.


Google Local Service Ads offer service-based businesses an excellent opportunity to increase visibility and generate high-quality leads. By following the simple setup process, maintaining a well-optimized Google My Business profile, and setting an appropriate budget, you can leverage LSAs to attract more customers to your business. Remember to stay vigilant and be cautious of scams, ensuring all communications come from official Google channels. If you haven’t explored LSAs yet, it’s time to consider incorporating them into your marketing strategy and take your business to new heights of success.

Additional Notes:

For More on Google LSA’s check out Episode 909:

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