Episode 868 – De-Mistifying Facebook and Google Ad Words: Episode 868
Work With Facebook So it Will Work With You
The Advantage of Optimizing Your Ads
Pros and Cons of Google
Google marketing is much more straightforward and focuses more directly on the pain a customer might be having. And because of that, people who find you on Google tend to be quicker to take action. I’m looking for someone to clean my house, here’s someone with good reviews, I’ll call them and make an appointment. Because of that, however, Google can be more expensive and more competitive. Another pro to Google is that it takes less of a marketing mind to market on Google. Using their ad software is fairly straightforward, and the messaging for Google ads is much more direct and to the point. For those reasons, it’s where Jered recommends starting if you’re trying to decide between Facebook and Google.
Final Takeaway: Google and Facebook can both be great marketing tools, it’s just important to understand the differences between the two.
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