Today’s guest is William Brooks!
William started his cleaning company while he was still in college. He’s been able to create a profitable business but is having one major problem, delegation. His question is, how does he delegate tasks like scheduling, billing and cold calls to the right people?
What William wants to avoid is doing these low paying jobs himself. Instead of spending his time working for $10 per hour, for his own company, we want him to be taking on the tasks worth $1,000 per hour, like lead generation.
RESOURCE ALERT: How to Hire and Manage Your Cleaning Crew
How can William delegate this work?
There are two ways to delegate.
- Systematize. The pro of a system is that it can’t have a bad day or make a mistake. The system works the same way everyday, just as a perfect sales letter sells the same pitch each time.
- Outsource. There is the option to delegate administrative tasks overseas. These tasks can be outsourced for a lower price than they would be in the USA, since the cost of living is lower.
For business owners that choose to delegate work overseas, there are ways to compensate for the lower price point. As William pointed out, he feels somewhat guilty paying his virtual assistant such a low wage even though it is equal to the living wage here. One way to compensate for this is to send thank you bonuses.
As a business owner, you should not be doing the ten dollar an hour work. Systematize or outsource these tasks so you can focus on the bigger picture tasks.
Best advice you’ve received either personally or professionally?
Anytime you are given a task, do it right the first time.
What’s the biggest mistake you’ve made in the cleaning business we can all learn from?
Not trusting his team enough to delegate tasks to them.
What’s one idea cleaning nation can put into practice to improve their business or their lives immediately?
Trust in systems.