Today we are chatting with John Torres from Club Clean
John is looking into building a podcast, and is wondering the best approach to take this task on.
The first question you should ask yourself is if a podcast is even the right path to go down for you. If you’re looking to create a strong sense of authority in your niche, and are willing to put in the work to get it, starting a podcast can be a great way to help take your company to the next level.
The first things you want to make sure you have in order before you can actually start your podcast is a strong niche, and a good idea about the logistics behind starting a podcast which we are going to address right now.
First things first, you have to figure out Hardware/Software, Guests, and Release.
Having good sound and video quality is an important part of hosting a podcast, and luckily it doesn’t have to be too expensive either. For this example, we are going to use Mike’s podcast set up with brief explanations on why each item is important.
- Audio: AT2200, Pop filter Boom Arm,
- Good audio is important for having a good production value and sounding professional. While the ‘Boom Arm’ and ‘Pop Filter’ aren’t necessary, they help with holding up the microphone and help keep your voice crisp.
- Headphones: Audio-Technica ATH-M20x
- As far as headphones go, Mike uses the ‘Audio-Technica ATH-M20x. A little trick that Mike uses, is to have his voice playback quietly through his headset, so that he can keep track if he’s straying away from his mic.
- Video: Logitech HD Pro Webcam C920
- Having Video is great if you’re planning on using footage from a podcast to upload any of your podcasts to youtube, or if you want to make videos for your landing page.
- Software: Skype, Call Recorder
- Skype is a great way to talk to your guests, as it is a free and easy to use software. Mike also uses ‘Call Recorder’ alongside skype, to make sure that he gets a good recording of the audio everytime.
The second thing you’ll want to figure out for your podcast, is if you want to have guest’s or run the podcast solo. They’re are definitely great benefits to each route, and we are going to discuss those right here.
The benefit to running your podcast solo, is that you can record anytime, anywhere. You don’t have to deal with finding guests, and there is a lot more freedom in starting it alone. If you do decide to start a podcast solo, then you may want to consider doing shorter podcasts and uploading more frequently, as it can sometimes be more difficult to run a longer podcast without a guest to talk and interact with.
On the other hand, running your podcast with guests can be very beneficial as well.One of the biggest benefits being meeting potential clients. Inviting a potential client to your podcast can be a great way to break the ice, and show that you’re knowledgeable and capable of helping them.
On top of all that, down the line once you gain popularity, you can start to make your process of acquiring guests a lot more automated. During your podcasts, you can invite your listeners to sign up to be a potential guest for your podcast on your landing page, and have people come to you wanting to be a featured guest.
If you’re not sure how to set up a great landing page, be sure to check out this…
After you get all that sorted out, the next item you’ll want to focus on will be the release. Ideally, you want someone to edit the podcast, and get it out on as many platforms as you can. For example, Mike records the podcast, has someone edit it, and then releases the podcast on Spotify, iTunes, Youtube, and a blog on his website. This gives potential listeners many different ways to find and learn from Mike.
With all that amazingness, let’s dive into the:
Best Piece of Advice You’ve Received Either Personally or Professionally:
Tell people what to do, not how, and see how they surprise you
Biggest Mistake That Others Can Learn From:
Not pre-screening applicants, if they’ve got real pain that you can help with, people will stay with you, even if you ask some tough questions and prescreen them.
Favorite book that You’ve Read Recently:
Mindset: Carol Dweck