Episode 442 – Overcoming Your Fear of Selling
Today Mike is live from his millionaire mastermind event talking all about how to overcome a potential company killer – Fear of selling. It can halt growth not only to your business but to you as a person. Getting over your fear of selling and allowing yourself to grow into a stronger leader and business owner are essential skills if you want to grow your company.
As always we are going to start with misconceptions that can severely hinder your ability to overcome your fears and starting us off is the misconception that you have to be making cold calls. Many people think that in order to effectively sell, they have to cold calling strangers. In reality, your leads will be a lot more effective if you warm them up a bit first. For example, Mike creates the live video, which is then distributed to a variety of different platforms. (i.e Youtube, Facebook, as well as on the Grow My Cleaning Company website.) From there at the end of the content, he invites people to reach out to him if they are interested in learning more. By incorporating a similar system into your business, you can have your customers already get to know if you and your company may seem like a good fit before you even first interact.
One of the big reasons so many people resent the idea of selling is because they think it entails pressuring clients into buying your services. In reality, there are a multitude of other ways to warm the leads up before you start to pitch them in order to make acquiring them as customers easier and more efficient. The best way to acquire customers is to discover their pain, and then show them how you can ease it. As long as you are capable of not only bringing your clients value, but showing them efficiently the value that you can bring, you’re ahead of a majority of your competition, and you will start to see that you don’t have to be so afraid of selling. Value to your clients are things such as Easing Pain, Bringing Fun, Time Freedom, Community, etc. You should bring a lot more value to your customers than just cleaning. The easiest way to discover your customer’s pain is to remember to always ask why. Asking things like ‘How does that make you feel?’, ‘How long have you been dealing with this?’, and ‘How much is that costing you?’ are great ways to break the ice.
That was a lot of information, so let’s do a quick recap. First and foremost, don’t do cold calls, that is the opposite of bringing value. Second, you want to attract, not chase your customers, and third you shouldn’t have to pressure people. Selling doesn’t have to be scary when you already have some sort of connection before your first interaction, and when you know that you can truly bring value into your customers’ lives.
If you enjoyed this and would like to watch the rest of the video on facebook with the live comments, click here, and if you are still hungry for more, head over to this link and find the most suitable time for you!