Can an Neighborhood be Your Cleaning Niche?
David is a part time cleaning company owner looking to transition to full time within the next few months. His question is, is he making a mistake by only trying to grow and brand in one neighborhood?
The answer to his question is simple. Absolutely not.
Businesses, especially start ups, are much easier and less stressful if they are niched. New business owners tend to make the mistake of wanting to help everybody solve their problem. This leads to a harder business to run and a much more stressful experience.
Instead of trying to help everybody, start with a few people. Shrink your ideal clientele in the first months after launch. Find the people that have a pain and figure out how to market your services to them.
In David’s case, this one neighborhood has a major cleaning pain point. What he can do is double down on marketing strategies to obtain as many clientele within this niche as possible.
Later, he can start to expand to other niches in need of cleaning services.
If you are like David and scared that you might be wasting your time on one niche, ask yourself these three questions:
- Do they have enough pain to need your services?
- Do they have enough money to pay for your services?
- Do you enjoy servicing them?
If people have pain, you have found a marketable niche. If they have money, you have found a profitable business. If you enjoy working with them, you have found your dream job scenario.
Niche down at the beginning of your business and expand after the first six months to one year.
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Best advice you’ve received either personally or professionally?
Do it scared.
What’s the biggest mistake you’ve made in the cleaning business we can all learn from?
What’s one idea cleaning nation can put into practice to improve their business or their lives immediately?
Create local relationships within your network.