How to Pick a Cleaning Niche and Stick With It When You’re Already Serving Multiple Niches
Today, we’re chatting with Luis Fernandez!
Luis asks a question that plagues a lot of more established members of Cleaning Nation. You have a great business, plenty of customer accounts, but you feel like you lack focus and direction. This happens pretty easily when you’re serving so many different niches it can feel like you’re really not getting anywhere.
So many things become easier when you just focus on one niche with one specific pain that needs one specific kind of cleaning procedures done for their business over and over again. The question becomes, how do you go about choosing your niche?
It really comes down to what your personal income goals are first. Everything else we can work backwards with. If you know you want to make $1 million per year in revenue, you know you’ll need 80 commercial cleaning accounts at $1,000 per month. See how much more reasonable that sounds when you break down the numbers?
Resource Alert: How to Appeal to Your Cleaning Niche http://www.growmycleaningcompany.com/how-to-appeal-to-your-cleaning-niche/
Look at your local area and see how many businesses there are in the niche you’re looking to tackle. Is there enough to sustain that kind of volume or whatever volume you’re personally going for? If there is, then you’ve found one key indicator of the right niche.
Next, look at the customers you’re serving and see if you actually enjoy serving those customers. It is likely that how they treat you, others in their niche will also treat you in a similar fashion. Actually liking the people you’re cleaning can be super beneficial in that you can wake up in the morning and feel proud you’re serving the niche.
The next indicator to choosing a lucrative niche is making sure they actually have a pain you can solve. If the niche has had the same cleaning company for twenty years and never had an issue, it is likely this is going to be the wrong niche for you. You need to target people who are fed up with their cleaning company, who are frustrated things are not done in the way they want. When you discover the niche having this kind of pain, it makes marketing to them far easier than if they didn’t have this pain.
Finally, you want to make sure the niche actually has money. If everyone in the niche is broke, you’re going to have a hard time justifying marketing to them when their accounts usually won’t bring in that much revenue for you.
Resource Alert: Reaching the Six Figure Revenue Mark http://www.growmycleaningcompany.com/6-figure-revenue/
Usually this is only a problem for residential niches as commercial niches tend to have the money to hire you and give you a good living. Still, keep this in mind. It is far easier to market to a niche that is cash rich versus a niche that is cash poor.
As an added bonus, look for a niche where they all congregate. This congregation allows you to advertise to them all at once far easier. Examples of this might be industry magazines distributed locally, events that they all go to and hang out at, or associations they all participate in. If you can target these areas with your advertising you’ll be a step up from your competition and it’ll be far easier for you to become recognized as the obvious expert when it comes to cleaning for this niche.
Those are all the main factors to look at and if you apply them all and find a niche that has everything here, it is more than likely you found a niche that can become incredibly lucrative for your cleaning business.
Alright, let’s dive into the Lightning Round!
Best advice you’ve received either personally or professionally?
No pain, no gain!
What’s the biggest mistake you’ve made in the cleaning business we can all learn from?.
Doing favors for larger contractors rarely ever come through. Don’t do favors. If they say they got plenty of work for you in the future, tell them to bring the work first and you’ll give them the favored pricing.
What’s one idea cleaning nation can put into practice to improve their business or their lives immediately?
Pick a niche and do your research with your due diligence on the industry and then go for it.
Have any questions? Leave a comment below!